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Findalo vs Motive

The Motive alternative that charges by catalog, not by searches. From €15/month.

The same instant search with filters, semantic AI included from Pro (€49/month) and a design you make your own: Custom CSS, your own product card template and JavaScript events. No lock-in.

See my store with Findalo → See the live demo → See detailed table →

Case study · from Motive to Findalo

Espacio Pies Sanos (footwear and foot health, PrestaShop) used Motive and in 2026 moved to Findalo on the same store, without changing theme: sizes and colours as variants and quick view with real attribute selection.

Read the case study →

Findalo vs Motive: head-to-head comparison.

Public prices and verifiable features as of today. No tricks: if you find a case where Motive comes out ahead, let us know.

Feature Findalo Motive
Charges by Catalog (number of products). Every plan includes a generous monthly search allowance and there is no per-search billing. Searches per month: Mini up to 10,000, Medium up to 20,000, Maxi up to 50,000. More traffic, higher plan.
Entry plan Starter €15/month: up to 1,000 products, 25,000 searches/month and 2 stores Mini €39/month: up to 10,000 searches/month
Mid-size store (~6,000 products) Pro €49/month with semantic AI included: 100,000 searches/month and 5 stores Medium €65/month (up to 20,000 searches) or Maxi €129/month (up to 50,000)
Large catalog (~12,000 products) Business €149/month: 500,000 searches/month, image search and shopping assistant Maxi €129/month up to 50,000 searches; above that, custom Enterprise
AI Semantic AI from Pro (€49): purchase intent, typos and search by what the photo shows (colour, shape, material) “AI Mode” included in every plan
Search design Each store gets its own: layout and theme from the dashboard with live preview, Custom CSS, your own HTML product card template and JavaScript events A search layer shared by every store: colours, logo, font, columns and card elements, plus custom CSS (per their documentation)
For developers Public documentation at findalo.io/en/devs: stable CSS classes, widget events, navigation context and automation via MCP No documented API or SDK for the store search
When you go over the plan's searches Email warning at 80 %. When you run out, an avoidable pause: upgrade or add an extra pack. Never a charge you didn't ask for. According to their website, the search keeps working. A Spanish store documents charges above the contracted plan on the Shopify App Store (Jan 2026)
Free trial Yes, no card (up to 200 products). Starter and Pro with a trial when you subscribe. 30 days
Lock-in and yearly billing Monthly, cancel in one click. Yearly with −17 % Monthly or yearly with −20 %
Multi-store Included: Starter 2 stores, Pro 5, Business 10 Not listed in their pricing table
Platforms PrestaShop, WooCommerce, Magento, Shopware and Shopify PrestaShop, WooCommerce, Magento, Shopware and Shopify
Support Email and chat; the founder answers, usually the same day “You will always talk to a person” (their website)
Assisted migration Free: install side by side, compare and switch the old one off whenever you want —

Motive Commerce Search data from its public pricing table (motive.co/es/pricing, checked on 24 Oct 2026: Mini €39, Medium €65 and Maxi €129 a month, −20 % yearly, 30-day trial, “everything included in every plan”) and its public visual customization documentation (docs.motive.co). The review about charges above the plan is public on the Shopify App Store (January 2026). Motive is a trademark of its owner; it is mentioned for comparison and information.

Why switch to Findalo.

  • You pay for your catalog, not for each search

    With Motive, the number of searches sets the plan: Mini up to 10,000 a month, Medium 20,000, Maxi 50,000. If a campaign works and traffic grows, you move up a plan. With Findalo the price is set by the number of products, which you know and control, and every plan includes a generous search allowance: 25,000 on Starter, 100,000 on Pro, 500,000 on Business. There is no per-search billing.

  • No surprises on the invoice

    Public prices, an email warning at 80 % of your quota and any price change announced 30 days in advance. A Spanish store reports on the Shopify App Store that Motive charged it above the contracted plan and that the promised refund still hadn't arrived months later. With Findalo, what you didn't order isn't charged.

  • A search that's yours, not Motive's layer

    Motive searches look alike: it's a shared layer where you choose colours, logo, font and columns, plus CSS. With Findalo each store builds its own from the dashboard, with live preview: layout, theme, Custom CSS, your own HTML product card template and JavaScript events to hook in your own logic. Look at the case studies: no two are the same.

  • Semantic AI from €49, tested on your catalog

    From the Pro plan the search understands intent and typos, and learns each product's colour, shape and material from its photo so it can find it even when the product page doesn't say so. You don't have to take our word for it: request the test search with your products above and compare your real searches with what you have today.

  • Direct support, almost immediate

    You write and the founder answers, usually the same day, by email or chat. No tickets that get lost, no template answers.

  • Cheaper for most stores, and we tell you when it isn't

    Starter costs €15 versus €39 for the Mini plan; Pro, with AI, €49 versus €65 for Medium. Only if you run more than 50,000 searches a month with fewer than 12,000 products is Maxi (€129) €20 cheaper than Business (€149), which includes image search, shopping assistant and 500,000 searches.

Keep reading

Migrating from Motive: frequently asked questions.

How do I migrate from Motive to Findalo?

In three steps: install the Findalo module side by side and keep both searches active for a few days; we move your synonyms, business rules and redirects by hand, for free; when you're convinced, switch Motive off. No theme change and no touching the store template.

Does Findalo do the same as Motive?

The basics, yes: instant search, filters from your catalog, synonyms, redirects, business rules, multi-language and analytics. What Motive calls AI Mode and Backroom has its equivalent in Pro's semantic AI and the Findalo dashboard, with revenue per search term. On top of that you get your own product card template and JavaScript events, which their customization documentation doesn't cover.

Why does Findalo charge by products and Motive by searches?

Keeping your catalog up to date (every price, stock or image change reaches the index, and the AI learns from every product) is a fixed, predictable cost; serving a search, with caching and an edge network, has a low marginal cost. Charging by catalog gives you a predictable invoice and doesn't penalize stores with traffic. Every plan includes a generous monthly search allowance; if you exceed it month after month, you move to the next plan, with no surprise charges.

What happens if I use up the plan's searches?

We email you at 80 % so you can decide in time. If you run out, the search pauses until the next cycle, or keeps running if you upgrade or add a search pack. Never a charge you didn't ask for.

Do I have to customize the design to get started?

No. By default the search inherits your store's font and colours and hooks into the search icon you already have. Customization is there when you want it: from the dashboard, with live preview, without touching the theme.

Is it legal to compare with Motive by name?

Yes. Comparative advertising is allowed in the EU under Directive 2006/114/EC and in Spain under Law 29/2009, as long as it compares objective, verifiable data. We use their public pricing table and documentation, with a date, and if something changes, we correct it.

Want to try Findalo alongside Motive?

You install Findalo, compare it for a few days with Motive and only turn the other one off once you're convinced. We help you migrate — for free.