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Comparisons

Doofinder vs Findalo: real pricing comparison (2026)

· 7 min read · By Ray Rodríguez, founder of Findalo

If you run an online store and your native search is falling short, two names always come up first: Doofinder and, more recently, Findalo. Both are European SaaS solutions, both have English interfaces, both solve the same problem. The difference lies in how they charge and what each one includes.

This article breaks down real prices (as of today, with sources) and simulates three typical store profiles to see what each would pay.

Public pricing as of today

ItemFindaloDoofinder
Free planUp to 200 products, permanent30-day trial
Entry plan€15/month (up to 3,000 products)€49/month (Basic, 10,000 searches/month)
Mid-size store with AI€49/month (Pro, AI included)~€149/month (no AI at this tier)
Billing modelBy catalogue sizeBy searches + SKUs
Semantic AIIncluded from ProCustom plan only (~€250+)
CommitmentMonth to monthAnnual with discount
HostingEU servers, close to usersSpain

Data verified at findalo.io/precios and doofinder.com/es/precios respectively.

Three store profiles: what each would pay

Small store: 500 products, 8,000 searches/month

A recently launched niche shop. Think: specialty coffee, indie clothing, artisan homeware.

  • Findalo: Starter plan, €15/month
  • Doofinder: entry plan ~€49/month

Annual saving with Findalo: ~€408. That is 3.2× cheaper — with no compromise on core functionality.

Mid-size store: 5,000 products, 80,000 searches/month

Growing SMB — a niche with a broad catalogue and stable traffic.

  • Findalo: Pro plan, €49/month with semantic AI included
  • Doofinder: medium plan ~€149/month (no AI at this tier)

Annual saving with Findalo: ~€1,200. The gap is significant: 3× cheaper + semantic AI included, which Doofinder only enables on its Custom plan (~€250+).

Large store: 10,000 products, 250,000 searches/month

Mid-market: multi-brand retailer, small marketplace, deep-catalogue niche vertical.

  • Findalo: Business plan, €149/month (up to 12,000 products, image search)
  • Doofinder: Advanced 400K plan, €349/month (verified via real invoice)

Annual saving with Findalo: ~€2,400. The larger the catalogue, the wider the gap — Doofinder bills by searches, Findalo does not.

When is Findalo the right choice?

Findalo wins when:

  • You want predictable pricing. Monthly, fixed, based on your catalogue (not on your store's success).
  • Your catalogue is growing or you plan to import marketplace data: each plan supports up to its limit with no search overage charges.
  • You want semantic AI search included without paying for a Custom plan — it understands concepts, handles typos, and grasps what the customer is actually looking for, from €49/month.
  • You prefer to set it up yourself: sign up, configure, done. No sales call, no scheduled demo required.
  • You value visible open-source code. The PrestaShop module is MIT-licensed — auditable and modifiable.

Migration: is it complicated?

The most common approach: migrate from Doofinder to Findalo in parallel. You run both search engines side by side for 7 days, compare analytics (CTR, zero-result rate, post-search conversion) head to head, and only turn off Doofinder once the data convinces you. We have a step-by-step guide at how to migrate from Doofinder to Findalo.

In one sentence

If you want predictable pricing that does not scale with searches and semantic AI search included from €49/month, choose Findalo. If you are unsure, try the Free plan up to 200 products, no credit card required — we will help you evaluate it side by side with your current solution.

Keep reading: the full Findalo vs Doofinder comparison table covers 15 dimensions (multi-store, support, 12-month price guarantee, etc.) and migration-specific FAQs.

Keep reading