Comparisons
Doofinder vs Findalo: real pricing comparison (2026)
· 7 min read · By Ray Rodríguez, founder of Findalo
If you run an online store and your native search is falling short, two names always come up first: Doofinder and, more recently, Findalo. Both are European SaaS solutions, both have English interfaces, both solve the same problem. The difference lies in how they charge and what each one includes.
This article breaks down real prices (as of today, with sources) and simulates three typical store profiles to see what each would pay.
Public pricing as of today
| Item | Findalo | Doofinder |
|---|---|---|
| Free plan | Up to 200 products, 1-month trial | 30-day trial |
| Entry plan | €15/month (up to 1,000 products) | €49/month (Basic, 10,000 searches/month) |
| Mid-size store with AI | €49/month (Pro, AI included) | ~€149/month (no AI at this tier) |
| Billing model | By catalogue size | By searches + SKUs |
| Semantic AI | Included from Pro | Custom plan only (~€250+) |
| Commitment | Month to month | Annual with discount |
| Hosting | EU servers, close to users | Spain |
Data verified at findalo.io/precios and doofinder.com/es/precios respectively.
Three store profiles: what each would pay
Small store: 500 products, 8,000 searches/month
A recently launched niche shop. Think: specialty coffee, indie clothing, artisan homeware.
- Findalo: Starter plan, €15/month
- Doofinder: entry plan ~€49/month
Annual saving with Findalo: ~€408. That is 3.2× cheaper — with no compromise on core functionality.
Mid-size store: 5,000 products, 80,000 searches/month
Growing SMB — a niche with a broad catalogue and stable traffic.
- Findalo: Pro plan, €49/month with semantic AI included
- Doofinder: medium plan ~€149/month (no AI at this tier)
Annual saving with Findalo: ~€1,200. The gap is significant: 3× cheaper + semantic AI included, which Doofinder only enables on its Custom plan (~€250+).
Large store: 10,000 products, 250,000 searches/month
Mid-market: multi-brand retailer, small marketplace, deep-catalogue niche vertical.
- Findalo: Business plan, €149/month (up to 12,000 products, image search)
- Doofinder: Advanced 400K plan, €349/month (verified via real invoice)
Annual saving with Findalo: ~€2,400. The larger the catalogue, the wider the gap. Both models have a cost; what changes is what gets billed: for us, the size of your catalogue, which you know in advance.
When is Findalo the right choice?
Findalo wins when:
- You want predictable pricing. Monthly, fixed, based on your catalogue (not on your store's success).
- Your catalogue is growing or you plan to import marketplace data: each plan comes with a generous monthly search allowance, and if you exceed it month after month you move up to the next one. There are no usage charges.
- You want semantic AI search included without paying for a Custom plan — it understands concepts, handles typos, and grasps what the customer is actually looking for, from €49/month.
- You prefer to set it up yourself: sign up, configure, done. No sales call, no scheduled demo required.
- You value visible open-source code. The PrestaShop module is MIT-licensed — auditable and modifiable.
Migration: is it complicated?
The most common approach: migrate from Doofinder to Findalo in parallel. You run both search engines side by side for 7 days, compare analytics (CTR, zero-result rate, post-search conversion) head to head, and only turn off Doofinder once the data convinces you. We have a step-by-step guide at how to migrate from Doofinder to Findalo.
In one sentence
If you want predictable pricing — you pay for the size of your catalogue, with a generous monthly search allowance and no usage charges — and semantic AI search included from €49/month, choose Findalo. If you are unsure, try the Free plan up to 200 products (nothing is charged during the trial) — we will help you evaluate it side by side with your current solution.
Keep reading: the full Findalo vs Doofinder comparison table covers 15 dimensions (multi-store, support, contract terms, etc.) and migration-specific FAQs.
Keep reading
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Purchase intent: let the search find "the love stone" even if the product page doesn't say so
For every product and in every language, the AI writes the phrases a shopper would use to ask for it: what it's for and what people call it. Real examples from a minerals shop, a medical instruments catalogue in German and a chain of shoe shops. Included from Pro up, with nothing to configure.
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Free 1-month trial: what's included and what happens when it ends
200 products, 1,000 searches in total and no card. When the month or the searches run out, search stops responding and, if you don't move to a paid plan, the account is deleted 30 days later. What we warn you about, how to continue with Starter or Pro (14-day free trial), and when the trial won't help you decide.